昆明理工大学学报(自然科学版)

当前 ,随着社会的发展 ,企业总是处在一个极为复杂的环境中 ,可能面临不同的劣势与威胁 ,但同时也有自身的优势与机会 .那么 ,怎样才能扬长补短以便更好的生存与发展呢 ?文章根据某企业近几年的各项指标及所处环境 ,利用SWOT法综合分析了其优劣势所在和面临的机会与威胁 ,定性与定量相结合 .并对分析结果做出反应 ,提出了较为合理的企业经营战略 .

Nowadays, any enterprise may be faced with all kinds of complicated environments. For example, there may be threats and weaknesses. At the same time, they may also have their strengths and opportunities. How to deal with such situation? This paper applies a method of SWOT analysis to make decision about an enterprise's operation. Firstly, gives of the definition of SWOT analysis and how to make decision by means of SWOT, and then this method is applied to an enterprise successfully. At last, a reasonable strategy for the enterprise is put forward.